Outreach campaign results.
$500K+
in client revenue across outreach campaigns
5xaverage ROI
400%increase in leads
20calls in one month
For managing partners of boutique advisory and executive search firms
Get 10 to 20 Qualified Sales Calls a Month From LinkedIn, Without Writing a Single Post
We combine the approach that generated $500K+ in revenue for our clients with the content system behind 750K+ followers and 70M+ views.
We handle the content, outreach and scheduling. You just take the calls.
20 minutes. I'll review your profile before we talk and show you what I'd change first.
We only take on two new firms a month.
The Known-For System™
Your point of view is where we start.
We start by drawing out your experience, judgment and perspectives, then use them to shape your positioning, voice and content.
Then, we put your thinking into words, month after month.
We turn your thinking into consistent LinkedIn content, written in your voice and published with your approval.
Lastly, we start relevant conversations.
We start personalized conversations using outreach you’ve approved, then schedule calls when prospects agree to meet.
Included in Authority + Conversations and the Firm Program.
A perspective from an internet pioneer
"I've watched a lot of people try to build audiences and go viral online since the early days of the internet. Lance is one of the few who actually knows how."
Scott Samuel Internet pioneer and founder of Honesty.com
Results from our
client engagements.
More people seeing the work.
8,344→79,242
Impressions on the most-viewed post
+50% profile viewers+1,044 followers
Attention that brought clients through the door.
Service business owner
$68K from two leads.
1,310 leads captured, with enough inbound demand to bring in admin support.
3,808→17,500
Followers
Career strategist
A speaking engagement and a coaching waitlist.
0→10,100
Followers in four months
Business coach
A full client roster.
Audience demand led to the launch of a premium group offer.
94→23,100
Followers
Conversations into demand
22 hot leads in two months.
A response people notice
More comments. A stronger impression.
See what I'd change
on your profile.
You may be getting some referrals,but what happens when introductions slow down?
Referrals bring valuable business, but they leave much of your pipeline dependent on other people's introductions.
Publishing your thinking gives prospective clients another way to find you. Someone facing a problem you understand can encounter your perspective, recognize its relevance and begin to see how you could help.
The material is already in your work: the questions you help clients answer, the risks you spot and the decisions you guide them through. We turn that knowledge into content that helps the right people discover you, become familiar with your expertise and reach out.
You've built the expertise.
We'll build the presence around it.
From positioning to publishing, here’s the work we take off your desk.
01 / Positioning
We establish your point of view.
- An extraction interview establishes what you want to be known for and who needs to hear it.
- We rewrite your profile so prospective clients can understand your work.
02 / Your voice
We make the writing sound like you.
- Your voice guide captures how you explain ideas.
- Three calibration posts sharpen it with your feedback.
03 / Content
We develop your ideas into posts.
- Share ideas through calls, chat or voice notes.
- We develop the angles, write the drafts and refine them with you.
04 / Design
We give your thinking a visual form.
- Carousels and designed images make complex ideas easier to follow.
- Writing and visuals share a consistent identity.
05 / Publishing
We manage your content calendar.
- Approved posts go live on the schedule we’ve agreed with you.
06 / Conversations
We manage the outreach.
- We research relevant prospects, manage personalized outreach and follow-ups, and schedule meetings when someone is ready to talk.
Included in Authority + Conversations and the Firm Program.
07 / Optional video
We help you show up on camera.
- We handle scripting, editing and publishing. You record with our guidance.
What your posts
could look like.
Some ideas work best as a short written post, some as a carousel or a designed image, and some as video. We choose for each one based on your strategy.
Anonymized format references.
Explore the formats
Visual carousels
Make an idea easy to follow, one slide at a time.
Written insights
A clear point of view, written in your voice.
Short-form video
Your perspective, shaped for the feed.
Who we work with
Built for partner-led firms.
A good fit if
- You lead an established US boutique consultancy or retained executive search firm, typically with 2 to 50 people.
- Your firm sells high-value, relationship-driven services in strategy, operations, RevOps, go-to-market, finance, fractional leadership, or executive search.
- Most of your business comes through referrals and professional relationships.
- You have deep expertise and a distinct point of view, but little time to turn it into a consistent public presence.
- You want your reputation to generate opportunities beyond your existing network.
Not a fit if
- You're still figuring out what your firm offers, who your ideal clients are, or what differentiates you.
- You're looking only for appointment setting, without investing in the expertise and content that support your reputation.
- You're not interested in sharing the expertise, perspectives, and experiences that make your firm valuable.
Pricing
The investment.
Three programs, each built for a different level of involvement: establishing your authority, creating qualified conversations, or building a coordinated presence across your firm's partners.
Firm Program
$9,500 /month
A coordinated content strategy for up to three partners, with each partner’s expertise and perspective expressed in their own voice.
- Everything in Authority + Conversations for your lead partner
- Video content for your lead partner
- Content written in the individual voices of up to two additional partners
Recommended
Authority + Conversations
$5,000 /month
Build your reputation and start conversations with prospective clients, without managing the content or outreach yourself.
- Everything in Authority
- Personalized outreach begins within your first two weeks, once your profile is updated
- Start with existing relationships, then expand to target lists you approve
- Personalized messages written in your voice
- When prospects agree to meet, we schedule the calls directly into your calendar
Authority
$3,000 /month
Build a consistent LinkedIn presence around your expertise, without having to write the content yourself.
- Content developed from your ideas, experience, and perspectives
- Posts written in your voice, with design where appropriate
- Scheduling and publishing handled for you
- Ongoing strategy and editorial direction
- Your approval before anything goes live
Want to include video?
Add video for $2,000/month.
We handle scripting, editing, and publishing. You record with our guidance.
Lead-partner video is included in the Firm Program.
All monthly programs include initial setup, have a three-month minimum, and continue month to month afterward. All prices are in USD.
A standalone starting point
Known-For Blueprint
$2,500 one-time · Three weeks
Clarify what you want to be known for, who you want to reach, and how to communicate your expertise before committing to an ongoing program.
- An extraction interview
- Positioning and content pillars
- Your voice guide
- A LinkedIn profile rewrite
- Three calibration posts
If you join a monthly program within 14 days of completing the Blueprint, the full fee is credited toward your first month.
The work is yours to keep.
Who you'll work with
Meet Lance.
I've always been fascinated by what makes people pay attention, trust someone, and take action.
That curiosity drew me into marketing, psychology, and sales. I wanted to understand why certain ideas spread and what makes someone worth listening to.
I started putting those ideas into practice as a teenager, building online games that eventually reached more than 2 million players. From there, I moved into publishing apps and mobile games, generating over 1.5 million downloads, before building YouTube gaming channels with a combined 150,000 subscribers.
Eventually, I turned that experience toward building my own personal brand. I grew an audience of more than 750,000 followers organically, generating over 50 million short-form views and 20 million long-form video views.
Today, I work directly with managing partners on their positioning, content strategy, and creative direction, supported by my team.
Faith is central to my life. I graduated cum laude from S.U.M. Bible College & Theological Seminary in California, where I pursued theology as a personal passion. I've served in Christian ministry through outreaches and evangelistic missions. I also founded Rhema, an AI-powered Bible companion app, as a passion project.
Outside of work, I'm a film buff, perfume collector and audiophile. I'm a bookworm with around 1,300 books, and an old soul with a love of classic menswear and tailoring.
Frequently asked questions.
Who writes my posts?
My team handles the writing. I lead positioning and creative direction, and you approve every post before publication.
How do you make it sound like me?
We work from your own explanations, experiences and opinions. You review the writing and help us refine it until it sounds natural to you.
Do I have to be on camera?
You can choose. Authority and Authority + Conversations can run entirely on writing and design. Add video whenever you want to appear on camera. The Firm Program includes video for the lead partner.
How much of my time does this take?
We start with an extraction interview. After that, we agree on a rhythm for calls, chat or voice notes, alongside time to review drafts. Video programs also involve recording time.
How do you handle outreach in my name?
You approve the target lists and messaging. We manage personalized outreach and follow-ups, respect your do-not-contact list, and schedule calls with interested prospects. We don’t use outreach bots or mass sequences.
How do you protect confidential information?
Clients, candidates and engagements are identified only with your written permission. Your recordings and drafts are accessible only to the people working on your account, under confidentiality terms.
What results should I expect?
We look at whether the right people are engaging with your work, making relevant inquiries and starting conversations with your firm. With outreach included, we also track how those conversations develop into qualified opportunities.
What's the commitment?
Monthly programs have a three-month minimum, then run month to month. The Blueprint is a three-week, one-time project. Its full $2,500 fee is credited to your first month if you join a monthly program within 14 days of completion.
What does your profile tell
a prospective client?
Book a free 20-minute review. I’ll look at your profile before we talk, show you what I’d change first and help you choose a program.
We only take on two new firms a month.